The EU's draft negotiating guidelines unveiled on Wednesday set out plans for a free trade deal but stop well short of Prime Minister Theresa May's wish list.

Here are the key points of the document produced by EU President Donald Tusk for approval by the 27 remaining member states, as seen by AFP:

- 'Negative economic consequences' -

The guidelines warn up front that while the EU wants ties to be "as close as possible", May's red lines for severing Britain from the world's biggest trading block "limit the depth of the future partnership".

Despite May's calls for the deepest possible trade arrangement, the guidelines spell out that "being outside the Customs Union and the Single Market will inevitably lead to frictions".

The key issue is the "divergence" between Britain and EU on key market standards and controls, the guidelines say, adding: "This unfortunately will have negative economic consequences."

- 'No cherry picking' -

The EU's favourite piece of Brexit jargon means that Britain cannot pick the bits of the union it likes -- access to Europe for its financial services industry for example -- and drop the bits it doesn't -- such as free immigration for EU nationals.

"There can be no 'cherry picking' through participation based on a sector-by-sector approach that would undermine the integrity and proper functioning of the Single Market," they say.

The fear is that special carve outs for Britain may encourage other EU countries to try their luck on the outside.

- 'Ambitious' FTA -

The guidelines say the EU is ready to "initiate work towards a free trade agreement" involving zero tariffs on goods that would be concluded after Britain leaves.

Tusk said this was the only kind of arrangement possible given Britain's demands, citing the EU's deal with Canada -- which excludes financial services -- as a model.

But the EU still wants an "ambitious" deal, a senior EU official said, adding that it would cover goods and services "in all sectors."

One key issue is ensuring a "level playing field" -- finding a mechanism to prevent either side under-cutting the other economically by slashing regulation or giving state subsidies to businesses.

- No mention of financial services -

The EU guidelines make no overt mention of Britain's call for a special deal for financial services, a demand repeated by Finance Minister Philip Hammond on Wednesday.

Instead they say the EU wanted to allow "market access to provide services under host state rules" -- basically insisting that Britain has to play by the union's rules if it wants access.

The lack of a specific reference was deliberate to avoid going into the details of a thorny issue and to avoid mentioning particular sectors -- which could itself encourage cherry picking, the senior EU official said.

- 'Evolve' and 'reconsider' -

The EU keeps its options open in case May's position changes -- notably on the customs union, which she is under pressure to join from some in her own Conservative party and also from the opposition Labour party.

On the British stance, the guidelines say: "If these positions were to evolve, the Union will be prepared to reconsider its offer".

- Beyond trade -

The guidelines call for close ties on defence, security and counter-terrorism in particular between the EU and Britain, one of Europe's biggest military powers and an influential member of NATO and the UN Security Council.

Tusk called for the early signing of an air transport agreement to ensure that air links between Britain and the continent are not threatened.

Britain would have to leave the EU's various regulatory agencies but the guidelines do not rule out an "associate" role.

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