Facebook top publisher of display ads: comScore

Google situation in China 'seems to be stable': CEO
Washington (AFP) May 13, 2010 - Google chief executive Eric Schmidt said Thursday that the Internet giant's situation in China "seems to be stable" following its decision two months ago to stop censoring Web search results. Schimdt, speaking at Google's annual shareholders meeting at the company's headquarters in Mountain View, California, said Google has "maintained our business relationships and our engineering centers in China. "The situation seems to be stable," the Google chief executive said in response to a question from a shareholder, although he added that it could always change.

"Should the Chinese government become upset with us, or become further upset with us or what have you, they do have the ability to change this outcome," he said at the meeting which was streamed live on Google-owned YouTube. "From Google's perspective we made our decision, we've implemented it, we want to continue to serve the Chinese citizens," Schmidt said. "We want to continue our business operations in China." Google's relations with China have been strained since the Internet giant announced in January that it and a number of other companies had been targeted by sophisticated China-based cyberattacks. Google last month stopped censoring Web search results on its Chinese search engine and began redirecting users to an uncensored site in Hong Kong, a move which was praised by a number of shareholders on Thursday.

"We made a decision to move our search services to Hong Kong. Remember it's 'one country, two systems' -- we like the other system better," Schmidt said. "In the other system, there's a firewall censorship barrier betweeen Hong Kong and mainland China and that barrier is providing the censorship so that Google does not have to under their law," he said. "By moving our search services to Hong Kong we were able to operate legally in China under a different set of rules than had we maintained them in Beijing," he said.

by Staff Writers
Washington (AFP) May 13, 2010
Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Online tracking firm comScore said Facebook delivered 176.3 billion display ads to US users in the first three months of the year, a 16.2 percent market share, more than double its 7.5 percent share of a year ago.

Long-time display ad leader Yahoo! was next, delivering 131.5 billion display ads in the quarter, a 12.1 percent market share, followed by Microsoft sites with 60.2 billion ad impressions, or 5.5 percent, comScore said.

Display advertising includes banner ads, sponsorship and rich media ads and is distinct from the search-related advertising format dominated by Google.

According to comScore, US Internet users received a record 1.1 trillion display ads in the first quarter, up 15 percent over a year ago, while total US display ad spending reached an estimated 2.7 billion dollars.

But while Facebook may be running more display ads than anyone else, Yahoo! is estimated to be making significantly more money because ad rates on social media sites tend to be lower.

Facebook has eclipsed MySpace in recent years to become the world's top social network with more than 400 million users.

MySpace parent Fox, which is owned by News Corp., slipped from second place to fourth in the rankings in the quarter, according to comScore, serving 53.8 billion display ads for a 4.9 percent market share, down from 11.6 percent a year ago.

AOL was next with 32.1 billion display ads, a 2.9 percent market share, followed by Google with 25.8 billion display ads for a 2.4 percent share.

ComScore senior vice president Jeff Hackett said the figures show the online display ad market is reviving.

"Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we've been seeing a strong resurgence in the online display ad market," Hackett said.

"This pickup in activity should bode well for the online advertising industry as we move forward in 2010," he said.

According to the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenue in the United States hit 5.9 billion dollars in the first quarter of the year, up 7.5 percent over the same period a year ago.

The IAB and PwC said Thursday that the revenue figure was the highest ever recorded for a first-quarter although it was lower than the 6.3 billion dollars notched up in the fourth quarter of last year.

Share This Article With Planet Earth

del.icio.us	Digg	Reddit
YahooMyWeb	Google	Facebook

Related Links
Global Trade News

Memory Foam Mattress Review

SPACE MEDIA NETWORK PROMOTIONS
Solar Energy Solutions
Tempur-Pedic Mattress Comparison ...

Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

Africans talk tough over foreign miners
Nairobi, Kenya (UPI) May 13, 2010
As China, Brazil, India and other scramble to lock down Africa's mineral wealth to fuel their expanding economies, some African states are talking about forming a cartel similar to OPEC to control prices and secure more foreign investment. One of the leading advocates is President Abdoulaye Wade of uranium-rich Senegal, who favors a pan-African body that could influence the price of met ... read more

The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement