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Recovering China sales boost profits at Prada
Recovering China sales boost profits at Prada
by AFP Staff Writers
Milan (AFP) July 27, 2023

Luxury Italian group Prada said Thursday said sales and profits rose strongly in the first half of this year thanks to continued recovery of sales in China and strong European demand.

Net profits soard 62 percent from the same period last year to 305 million euros ($335 million), while revenue rose 17 percent to 2.23 billion euros, driven by strong retail sales, according to a press release.

Retail sales of clothing and footwear rose by 36 percent and 20 percent, respectively, with leather goods up 12 percent, at constant exchange rates.

Prada Group Chief Executive Andrea Guerra said the first quarter of 2023 had been "solid" followed by "another positive quarter" to June.

"For the current year, we retain our ambition to deliver solid, sustainable and above-market growth," he added in the statement.

The Prada brand remains "on a sound trajectory" while sister label Miu Miu had "a remarkably strong performance, thanks to a strengthened identity and increasing visibility", Guerra said.

Miu Miu, which is aimed at younger clients, saw retail sales jump by 50 percent at constant exchange rates, compared to 18 percent at Prada.

In the Asia-Pacific market, Prada's largest, retail sales rose 21 percent to 716 million euros.

The main driver of the growth came from mainland China, Hong Kong and Macau, after the lifting of Covid restrictions in China, the group said.

Prada also highlighted sales in Japan, up 38 percent, thanks to the group's investments in distribution.

Sales in Europe rose 20 percent to 582 million euros, driven by "healthy local demand and high levels of tourism", the press release said.

In the Americas, retail sales remained stable at 361 million euros.

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