Today, she has changed her approach: the American activist is in charge of a fund that exclusively finances groups engaging in civil disobedience.
It's the "most effective way to change policy fast, and public opinion," the 37-year-old New Yorker told AFP during an interview in her Brooklyn neighborhood.
Salamon is the executive director of the Climate Emergency Fund, which was founded in 2019 by the filmmaker Rory Kennedy -- niece of the late president -- and Getty family heiress Aileen Getty.
Its board of directors includes Adam McKay, director of the satirical film about climate, "Don't Look Up," who is also the biggest donor.
In 2022, the fund distributed $5 million to groups such as Just Stop Oil, Extinction Rebellion, Scientist Rebellion, and more.
These are the groups behind some of the most eye-catching recent climate protests: gluing their hands to roads or airport runways, disrupting sports events or throwing soup or paint at works of art protected by glass.
Such actions have drawn anger and accusations of harming the wider cause.
But Salamon, author of "Facing the Climate Emergency," stands by the headline-grabbing protests.
"Social science and history both are very clear, that disruptive activism is the fastest way to create transformative change," says the Harvard graduate.
"Which tactics of the civil rights movement or the suffragettes or the AIDS movement went too far?" she argues, provocatively.
For her, the arguments against just don't hold water. "I would like to actually hear from someone who says, 'I used to care about climate change, but now that these protesters have used these tactics, I no longer do.'"
- 'Emergency mode' -
The goal, she says, is to make the issue as visible as possible, so that it is present in the minds of voters. And to broaden a sense of "climate emergency," that she believes is "contagious."
"Humans evaluate risk socially, not rationally," explains the trained psychologist, who made a complete career shift shortly after witnessing the devastation caused by Hurricane Sandy in New York City in 2012.
For example if a fire alarm goes off in an office, people take their cues from others and generally stay calm and assume it's a drill, unless told emphatically otherwise, particularly by someone in leadership.
Such mass awareness can happen "pretty quickly," she argues, and trigger a shift into "emergency mode."
That's what it'll take for a massive mobilization of resources she believes, like what happened during the Second World War or during the Covid pandemic.
Activists want to break the "mass delusion of normalcy" among those members of the public that remain passive and disengaged.
They're also targeting the decision-makers themselves, with very concrete results, she argues.
Joe Manchin, a US senator whose vote was key to passing Joe Biden's signature climate law, was followed by protesters for months, blocking his car, his boat, and more. The fund spent around $200,000 to support them.
Salamon is under no illusion that the protests alone were enough to sway the West Virginia lawmaker. But even if they were "two percent of the reason," for passage of the Inflation Reduction Act, which comes with $370 billion in climate investments, "just think about that return on investment."
- 'Not a popularity contest' -
While there has been a large influx of money into the climate space, not enough has been directed towards activism, warns Salamon.
What she calls the "reformist gradualist movement," that works "within the system" and is embodied by groups like Greenpeace, has been the dominant force for decades.
But for new groups, she quickly became aware of the significance of fundraising -- "a very unpopular" role, in her words, but one in which she found herself to be highly effective.
Ironically, she's not personally drawn to protests. Having never been arrested, she says she has nothing but admiration for the "incredibly brave" demonstrators on the ground, some of whom have gone to prison.
She condemns growing repression by governments towards climate dissidents, stressing that the groups supported by the Climate Emergency Fund are committed to being nonviolent.
But she's not worried if public sentiment isn't always in favor. "It's not a popularity contest," she says.
"We're sleepwalking off of a cliff -- and the activists are shaking us, trying to wake us up," she says. No one likes being shaken, but inaction will lead to a far worse outcome.
Pope tells youths to tackle climate crisis, poverty
Lisbon (AFP) Aug 3, 2023 -
Pope Francis on Thursday urged young people to combine fighting to save the planet with tackling poverty during the second day of his visit to Portugal.
The 86-year-old Francis, who has made the protection of the environment a cornerstone of his pontificate, returned to the theme during an open-air address to students at Lisbon's Catholic University.
"We must recognise the dramatic and urgent need to care for our common home," he said, speaking in his native Spanish. "Yet this cannot be done without a real change of heart.
"We cannot be satisfied with mere palliative measures or timid and ambiguous compromises," he added.
Around 6,500 people, including Portuguese President Marcelo Rebelo de Sousa and bishops, were gathered under a bright sun in a main square of the campus of the university to listen to the pope.
The crowd cheered and applauded when the leader of the world's 1.3 billion Roman Catholics pontiff took to the stage.
"Keep in mind that we need an integral ecology, attentive to the sufferings both of the planet and the poor," he told them.
"We need to align the tragedy of desertification with that of refugees, the issue of increased migration with that of a declining birth rate.
"Instead of polarised approaches, we need a unified vision, a vision capable of embracing the whole."
- 'Moving stories' -
After his speech, the pope headed to Cascais, a seaside town some 30 kilometres (20 miles) west of Lisbon, to visit the local branch of his Scholas Occurrentes foundation, a movement he founded in 2013 to bring young people from different backgrounds and nationalities together.
In keeping with his unpretentious style, the pontiff was driven to the foundation in a white Toyota car. Well-wishers lined the route, cheering, waving and taking pictures with their mobile phones.
At the foundation he answered questions from youths before putting the final brushstroke on a mural that the community has been working on.
"This is your Sistine Chapel," the pope said, sparking laughter from the assembled youths.
Before leaving, the pope watered an olive tree, the symbol of peace, in the patio of the foundation.
Francis began his day meeting 15 young people from Ukraine at the Holy See's diplomatic mission in Lisbon where he is staying, the Vatican said in a brief statement.
"After listening to their moving stories, he addressed a few words to the young people," it added.
The meeting had not been listed on the official programme of the pope's visit.
- 'Glimpse of heaven' -
Up to 400,000 people are expected to take part at an official welcome ceremony later Thursday for the pope, who now uses a wheelchair or walking stick to get around, at the hillside Eduardo VII park.
Pope Francis arrived in Lisbon on Wednesday for World Youth Day festivities, which is in fact a six-day international Catholic jamboree.
Organisers expect a million people from over 200 countries for the week of festive, cultural and spiritual events.
"This is a glimpse of heaven because this is how heaven is going to be with so many people across the world," Evlin Bosco, a 23-year-old engineer from India, told AFP.
"The joy and happiness on people's faces everywhere, everyone is crossing barriers, helping each other and talking to people, that's how heaven is going to be."
World Youth Day, created in 1986 by John Paul II, is the largest Catholic gathering in the world and will feature a wide range of events, including concerts and prayer sessions.
This edition, initially scheduled for August 2022 but postponed because of the pandemic, will be the fourth for Francis after Rio de Janeiro in 2013, Krakow in 2016 and Panama in 2019.
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